PRINT DESIGN
PUBLICATION DESIGN
For the Publication Advanced course, I designed a cookbook for students and young
professionals with busy lives. It features quick, healthy recipes that prove good food
doesn’t have to be complicated.
I chose a minimalistic design to keep the focus on what matters most: clarity,
readability, and ease of use. A calm layout and clear hierarchy make the book
intuitive and effortless to navigate.
Thoughtful details in typography, color, and icons tie everything together, resulting
in a cookbook that feels fresh, functional, and inspiring.
I designed menu cards for an Italian restaurant, where the visual elements were
inspired by the seasons. Colors, typography, and graphic details were chosen to
reflect seasonal moods and ingredients, creating a menu that evolves throughout the
year.
BRAND DESIGN
I designed a logo for a family-oriented target audience, based on the Innocent
archetype. The logo was created for a lemon and mint sorbet flavor, focusing on
freshness, lightness, and a playful, friendly character that appeals to both children
and adults.
For this project, we designed packaging for Kellogg’s aimed at a younger audience. I
created a new flavor concept and developed a playful mascot, inspired by the Joker
archetype.
The design focuses on energy, humor, and bold visuals, translating the brand into a
fresh and engaging experience that connects with younger consumers.
